The portable charging market in India it is approximately $60 million. How big is the market for such products in India? We offer the product in two versions: iPhone 5/5S/5C (lightning connector) and in Micro USB. From the shape to its additional features such as single-port charging, smart power management, smartphone protection and variable charge rates, etc., makes the charger a part of users’ day-to-day life. It is a conglomerate of devices with a number of auxilart features that Xyra believes people need to stay connected to their digital world, in the most convenient way. The XS Powercard is an amalgamation of three essential devices – a 2200 mAh portable charger, a data storage device that stores up to 32GB of memory, and a USB syncing cable that fits in your wallet. Tell us about uniqueness of your first product XS Powercard. So we decided to one-up them in every way we could think of through our first product XS Powercard. Hence we came to the conclusion that smartphone battery life is a major problem today for users. However smartphone battery limitations have been prevalent for a decent amount of time. The consumer electronics space is growing rapidly in India, especially in regards to the smartphone market we want to capitalise on this growth. We chose to enter consumer electronics in 2013 because of the sheer magnitude of the market. Why did you enter the consumer electronics space? It is Green if the powercard is charged, red if it’s low, and blue while charging.Armaan Gandhi, Co-Founder and Finance Head, Xyra, shares more on that, the market size etc in a chat with SMEntrepreneur. There is a small LED notification light which is always ON till the powercard has some juice left. You can also use this powercard as data syncing cable. The other variants comes with 16GB/32GB variant and also a lightning connector. The model that I was reviewing had 8GB USB drive storage. XYRA says if you enable fast charging, the battery will drain faster so use it at crucial times only and charge it when you have the chance. The powerbank was able to charge my phone from 0 to 73% with my phone battery of 3000mAh. You can use this as a smart charger by plugging it into a wall adapter & simultaneously connecting it to your phone. Also it doesn’t overcharges itself thus enhancing the battery life. The main feature of this powerbank is, it cuts off current supply after the smartphone is fully charged. Removing the pen drive from the power bank slot can also be a tough job if you don’t keep long nails. The USB 2.0 & Micro USB connectors fits in properly without any issue. But taking the size into consideration, it has decent juice inside it. XYRA XS powercard has a capacity of 2200mAh which is not great if we compare it with other powerbanks. The powerbank is light in weight(66 g) but has very good build quality. The only issue that I faced was first to use the slider button, and next to fit the cables back in. All these things wraps up nicely inside the powercard. ![]() Next we have a pendrive which also fits neatly in the slot present in the powercard. There is a mini slider button next to the LED which is used to switch for fast charging. It lets you know if the powerbank is still charging or completely charged. You have one LED notification light that is always ‘on’ till the powerbank has some juice left. The USB and MicroUSB cable fits on to the edges making the size smaller and the design looks clean. ![]() The top portion is a bit thick compared to the bottom part. The whole body of the powercard has a rubber coating on it which gets you a very good grip but ends up with some serious deep scratches if you are a rough user.
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